IDAMARI presented her debut collection ‘OR’ at the Capsule Women’s Show during Paris Fashion Week, February 28 - March 2nd 2014. The collection ‘OR’ is inspired by the designer’s upbringing in arctic Northern Norway; childhood fascination for gemstones and geology, the wonder of various ice formations such as snow crystals and angular creations of jumbled ice on over-frozen lakes. The campaign was photographed by Canadian photography duo Wilkosz and Way.